Product and marketing analysis
When dealing with a product company, it is necessary to measure both marketing and product metrics at the same time. Otherwise, we won’t be able to get the whole picture of how clients move within the funnel. That’s why, like everywhere else, we move forward step-by-step.
We started with end-to-end analytics by using Google Analytics. Now we are setting the Amplitude analytics to track the scenarios of the product usage. We are planning to marry these two systems into a single analytics system at Google Data Studio in the nearest future.