Before launching advertising campaigns and banners, we set up goals in Google Analytics and managed tags on the website to track conversion more accurately.
Important: the client was worried that cooperating with the agency would not bring the required results. Therefore we did not change the existing campaigns, but put them on hold so that the client could go back to them if necessary.
The next step was the optimization of advertising campaigns. We reorganized all search campaigns, added necessary keywords, optimized the budget, set up additional extensions…
Not to bore you with a list of everything we’ve done, we will show the results: